National Pork Board: Reimagined Traditions
THE CLIENT:
NATIONAL PORK BOARD’S SOULFUL PORK
THE TASK:
On a mission to expand the idea of what soul food can be for Gen-Zennial pork consumers, we executed the production of a visually expressive social-first shoot for the National Pork Board that highlights some of the culture’s most popular soul food dishes with a pork twist. Our team was responsible for the production of 7 social-based recipe videos and with accompanying photoshoots for each recipe.
PRODUCTION
STORY BUILDING
CREATIVE DIRECTION
STRATEGY
FILM PRODUCTION
PHOTOGRAPHY
POST PRODUCTION
