THE CLIENT:

SEPHORA & HILLMAN GRAD

THE TASK:

Hillman Grad brought us in to help build out their original digital content. We created many segment concepts for the company, one of which was called We Built This, which is a digital series highlighting African American business owners and black originators creating impact within their respective industries. This led to a partnership with Sephora that took the initiative to highlight 3 of their top Black Beauty Founders. The task was to tell their founders stories visually in impactful ways that could live digitally across all of their platforms as well as within the ecosystem of their Sephora storefronts worldwide as a national campaign.

CONCEPT IDEATION
STORYTELLING
NARRATIVE DEVELOPMENT
CREATIVE DIRECTION
DESIGN
PRODUCTION
POST PRODUCTION & GFX